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V-LOG: Youtube’s Answer to Content ID


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Time for another V-log, friends, and I wish it was under better circumstances.  As I mentioned in my previous log, LLP has indeed been hit by the content ID catastrophe of the last week or so.  Like many, I've been hoping for an answer from Google/Youtube addressing the issue.  Well, we got our wish, and their answer amounted to a resounding "Deal with it."  In a word, my answer is, "No."


-Mr. Black


Links:

Kotaku's article featuring Youtube's letter

Kotaku articles featuring the user whose own work was claimed by a fraudulent third party via the match-bot:


And for your reading displeasure, a transcript of Youtube's letter:


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Hi from YouTube,


You might have heard about, or been impacted by an increase in copyright claims made on videos over the past week. We're getting in touch to explain what's happening and how you can get back to creating and monetizing great videos.


What's happening

Content ID is YouTube's system for scanning videos for copyrighted content and giving content owners choices on what they want us to do with them. Last week, we expanded the system to scan more channels, including those affiliated with a multi-channel network ("MCN"). As a result, some channels, including many gaming channels, saw claims appear against their videos from audio or video copyright holders.


Understanding Content ID claims

Keep in mind one video may contain multiple copyrighted works, any of which could potentially result in a claim. For example a record label may own music playing in the video (even in the background), a music distributor may own a game's soundtrack, or a game publisher may own in-game cinematic content.


Also, online rights are often resold to companies like music labels and aggregators. While you might not recognize the owner, this doesn't necessarily mean their claims are invalid.


Deciding what to do

When a claim is made, you'll see what's been claimed, who's claimed it, what type of claim it is (audio or video), and you can play back the part of your video that it matched. We want to make it as easy as possible for you to act on Content ID claims, and you can find out all your next steps, dispute options, and other troubleshooting resources here.


It's also important to know that most claims won't impact your account standing.


Tips for new videos

If you're creating videos with content from other people, remember that rights ownership can be complicated and different owners have different policies. Be aware of music. Many games allow you to turn off background music, while leaving sound effects enabled. And if you're looking for music you can freely use (and monetize!), check out our Audio Library.


Whether gaming, music or comedy is your passion, know that we love what you do. We've worked hard to design Content ID and other tools to give everyone — from individual creators to media companies — the opportunity to make great videos and earn money. As YouTube grows, we want to make sure we're providing the right product features to ensure that everyone continues to thrive.


Sincerely,

The YouTube team


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This video is presented under the terms and protection of Fair Use, for the purposes of education and commentary, whether Google, the MPAA, or the RIAA like it or not.



Last Level Press © Copyright Cliff Davenport  Est. 2013.   | Legal Notices

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